West Gold Editorial: Consultants for Magazines, Web Sites, and Other Publications

We help publishers and editors invent and perfect their projects, in print and on the Web.
(The key is smart content.)

• We can devise an editorial blueprint to launch or improve your magazine, newsletter, or newspaper.

• For your Web site, we can develop a launch plan, critique your current offerings, and advise you through a re-design.
• We can work with you to define an effective print-to-Web strategy.

• We help ensure your success by recruiting and training your staff.

Clients include Discovery Communications, Southern Progress/Time Inc., ConsumerReports.org, AARP, AFAR Media, New England Journal of Medicine, and the George Lucas Educational Foundation.

For free publishing tools and advice, please...

•	Read our blog, Content Wise.
•	Browse through our Resources.
•	Sign up for our e-mail newsletter. (What's in it?)

Discovery.com staged a successful re-launch following our review of the site's content, user-friendliness, and plain old glitches. Visit our portfolio for more.

CLIENT NEWS
We recently developed an editorial blueprint and promo site for AFAR, a new magazine about experiential travel, which debuts this summer.

After we delivered the plan, AFAR Media named Susan West editor in chief! (She will continue consulting on selected West Gold projects.)

CONFERENCES & SEMINARS
In July Michael Gold and Susan West will teach at two Stanford University programs: an intensive conference for mid-career publishing pros and a writers workshop for book authors and magazine journalists.

WEB PUBLISHING RESOURCES
Want the slides from Michael's presentations at Mags University in June? Download them here: "Tapping the Power of Social Media" and "10 Steps to a Successful Web Site Redesign."

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