West Gold Editorial

We help publishers and editors invent and perfect their projects, in print and on the Web.
(The key is smart content.)

• We can devise an editorial blueprint to launch or improve your magazine, newsletter, or newspaper.

• For your Web site, we can develop a launch plan, critique your current offerings, and advise you through a re-design.
• We can work with you to define an effective print-to-Web strategy.

• We help ensure your success by recruiting and training your staff.

Clients include Discovery Communications, Southern Progress/Time Inc., ConsumerReports.org, AARP, AFAR Media, New England Journal of Medicine, and the George Lucas Educational Foundation.

For free publishing tools and advice, please...

•	Read our blog, Content Wise.
•	Browse through our Resources.
•	Join us on Twitter and Facebook.
•	Sign up for our e-mail newsletter. (What's in it?)

[For clients only.]

The custom training we presented at PC World magazine "inspired editors to think creatively and produce better work," according to the senior editor who hired us. Visit our portfolio for more.

CLIENT NEWS
AFAR is one of the fastest-growing magazines in the Audit Bureau of Circulations� recent report. After we developed the editorial blueprint, Susan West signed on as Editor-in-Chief, assembled and trained the editorial team, and produced the magazine's first four issues.

We just helped launched a site for We Wanted to Be Writers, a new book of interviews with veterans of the Iowa Writers Workshop. The site offers resources for writers and an engaging forum for discussions of creativity, the lit biz, good books, and more. Please visit.

CONFERENCES
Susan West will join a panel on the future of publishing at the Journalism & Women Symposium on Sept. 24 in Asheville, NC.

PUBLISHING RESOURCES
Guerilla User Testing: A quick, D-I-Y routine to assess site usability.
10 Tips for Launching: A magazine, a website, an article, a book...

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