West Gold Editorial: Consultants for Magazines, Web Sites, and Other Publications

We help publishers and editors invent and perfect their projects, in print and on the Web.
(The key is smart content.)

• We can devise an editorial blueprint to launch or improve your magazine, newsletter, or newspaper.

• For your Web site, we can develop a launch plan, critique your current offerings, and advise you through a re-design.
• We can work with you to define an effective print-to-Web strategy.

• We help ensure your success by recruiting and training your staff.

Clients include Discovery Communications, British Medical Journal Publishing, ConsumerReports.org, AARP, and the George Lucas Educational Foundation.

For free publishing tools and advice, please...

•	Read our blog, Content Wise.
•	Browse through our Resources.
•	Sign up for our e-mail newsletter. (What's in it?)

University Business, which we helped launch in 1997, reaches 37,000 administrators who control annual budgets of more than $270 billion at the 3,500 colleges throughout the U.S. Visit our portfolio for more.

CLIENT NEWS
Navigenics, which provides genomic scanning services direct to consumers, officially launched April 8 at a temporary storefront in New York's SoHo, with 10 days of events, including an impromptu endorsement by former Vice President Al Gore.

We helped devise Navigenics's content strategy, created early content models, and recruited its editorial director.

WEB RESOURCES
How to Write Text Links: The labels for your links are as powerful as headlines and pull-quotes in print. Craft them carefully.

EDITING RESOURCES
Perfect Paragraphs: To structure these key building blocks for maximum clarity and impact, follow our tips and examples.

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