West Gold Editorial: Consultants for Magazines, Web Sites, and Other Publications

We help publishers and editors invent and perfect their projects, in print and on the Web.
(The key is smart content.)

• We can devise an editorial blueprint to launch or improve your magazine, newsletter, or newspaper.

• For your Web site, we can develop a launch plan, critique your current offerings, and advise you through a re-design.
• We can work with you to define an effective print-to-Web strategy.

• We help ensure your success by recruiting and training your staff.

Clients include Discovery Communications, Southern Progress/Time Inc., ConsumerReports.org, AARP, AFAR Media, New England Journal of Medicine, and the George Lucas Educational Foundation.

For free publishing tools and advice, please...

•	Read our blog, Content Wise.
•	Browse through our Resources.
•	Join us on Twitter and Facebook.
•	Sign up for our e-mail newsletter. (What's in it?)

Since launch, Dwell has grown in circulation from 50,000 to 325,000 and has earned numerous national awards. "We continue to use Susan and Michael's editorial blueprint," says publisher Lara Hedberg Deam. Visit our portfolio for more.

CONFERENCES
Writing for New Media: We're joining the Grotto's Laura Fraser to present this workshop on November 13 and 14 in San Francisco.

JOB OPENINGS
Online Content Director: We're helping a Web startup recruit candidates.

PUBLISHING RESOURCES
Guerilla User Testing: A quick, D-I-Y routine to assess site usability.
10 Tips for Launching: A magazine, a website, an article, a book...

CLIENT NEWS
We recently soft-launched Science for Citizens, a fun site that enables the general public to "do science." Help us test the beta site.

AFAR magazine was named one of the most notable launches of 2009. After we developed the editorial blueprint, Susan West signed on as Editor-in-Chief, assembled and trained the editorial team, and produced the magazine's first four issues.

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