 PC World asked us to bolster the skills of promising young staff editors. We presented workshops tailored to areas that managers identified: editing basics and developing fresh approaches to perennial service stories. To reinforce the workshops, we coached the editors privately, advising them through the conception and editing of a feature story over the course of a production cycle. RESULTS: |
|
| • | Management reported the editors began thinking more creatively and producing better work. |
|
|
| • | Our workshops and coaching received high praise in evaluations. |
|
|
 |
||
|
"Michael and Susan are gifted teachers and superb editors who know what it takes to put out a top-flight magazine. They carefully tailored a program to meet our specific needs. We were in the hands of masters." Vince Bielski former senior associate editor, PC World |
|
Portfolio Examples |
|
| Dwell Magazine |
|
|
| University Business Magazine |
|
|
 | PC World Magazine |
|
|
| American Hospital Publishing |
|
|
| Thrive Online |
|
|
| Discovery.com |
|
|
| George Lucas Educational Foundation |
|
|
| Other Projects |
|
|