In preparation for a re-launch of Discovery.com in 2001, managers asked us to conduct a site-wide critique. We test-drove 26 content and commerce sections, evaluating suitability of content as well as user-friendliness.
In addition to listing technical glitches and usability "disconnects," our final report recommended improvements to clarify site organization and labeling and to better meet users' expectations.
RESULTS:
Discovery.com corrected many of the problems we identified in time for its re-launch.
"Whether assessing a Web site or editing copy, Susan and Michael keep the audience foremost in mind, and have a keen eye for structural problems, unclear avenues, and unnecessary complexity."
Bill Allman senior vice president/general manager, Discovery.com