 The Web site of this nonprofit suffered from uninformative labeling and a puzzling organization that hid valuable content. We helped site managers define their primary audiences and create the proper architecture and navigation for those users. We advised on "editorial packaging"—clear, informative labels and compelling writing—to connect users immediately to the content relevant to them. RESULTS: |
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| • | The site now has a clear, three-barreled organization tailored to its primary users. |
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| • | Immediately after re-launch, traffic doubled. |
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"Michael and Susan played a key role in helping us plot a redesign strategy for our Web site. We—and our users—have been very pleased with the results." Mark Sargent Web content manager, GLEF |
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Portfolio Examples |
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| Dwell Magazine |
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| University Business Magazine |
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| PC World Magazine |
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| American Hospital Publishing |
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| Thrive Online |
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| Discovery.com |
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 | George Lucas Educational Foundation |
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| Other Projects |
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