Whether you've created a dozen magazines or are planning your first newsletter or book, you want that first edition to be as polished and fully realized as it can be. As veteran launchers, we can work with you on everything from figuring out your distinctive niche to defining the contents to recruiting the right people. Our track record—including the award-winners Health, Dwell, and University Business—proves we can give you the right start.

LAUNCH SERVICES
•	Develop or refine your concept
•	Research readers' interests
•	Analyze competition
•	Create an editorial blueprint
•	Set editorial staff structure, processes
•	Produce a prototype issue
•	Develop direct mail package
•	Recruit key staff