Sometimes young editors need a review of the basics—leads and endings, for instance, or how to invent focused story ideas. Veterans may benefit from advice on packaging articles for maximum impact in today's Internet-influenced environment. If you're planning a new direction, people may need help grasping the model and building it into their routine. Whatever your staff members' experience and expertise, we can bolster their skills, shift their thinking, and energize them to create a better product.

TRAINING SERVICES
•	Analyze strengths and weaknesses of current work
•	Present customized workshops and retreat programs on such topics as the concept memo, the line edit, working with a difficult writer, writing for a broader audience, structure and style, and giving good service
•	Facilitate constructive self-critique sessions
•	Provide one-on-one coaching