 |
 |
When is the last time you seriously assessed competing magazines and sharpened your own points of distinction? Contact us for help with a competitive analysis.
Map Your Competitors
How do the characteristics and interests of your competitors' readers compare to those of your own audience? It's important to regularly review that question in order to keep your competitive edge.
Start by charting your magazine's competitive landscape on a simple graph. Here's a downloadable sample along with some quick advice on how to use it. (4/21/05)
|
|
Click on the link below to open the PDF document, then print or save it. (You'll need Adobe Reader.)
|
