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Checklist for Good Structure

An article with a clear, sensible structure goes effortlessly into the reader's brain and is a pleasure to read. But first drafts are often messy. Pulling them apart and putting them back together on a sound footing is one of the most daunting tasks an editor can face. Use this checklist to help keep you on track.

Obey the "rule of ones:" Does the story make one major point? Does each paragraph and each sentence also make a single point.
Check the overall shape: Does the piece have a beginning, middle, and end?
Check the front end: Does the lead connect to a nut graph that tells readers why they should keep reading, explains why they're reading about this now, and lays out a road map for the piece?
Is the piece a logical dialog with the reader? Outline it to find out. Does it answer all the reader's questions as they come up?
Does the story rush or slow down in any sections?
Does it repeat itself because the structure is confused?
Does each paragraph do new and useful work?
Is each paragraph hooked to the one before it? Do the transitions feel natural?
Are paragraphs, and sentences, structured for the right emphasis?
If this is a service article, does the structure present the practical information clearly?
Does the ending leave the reader with a useful bit of information or advice, take him/her by surprise, or "close the loop" of the story?

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