Your audience is impatient, distractions are rampant, and your competition is only a click away. It's crucial that your site get its message across clearly and give its target users what they're looking for from the first day you go "live." We can clarify your site's mission, determine critical content, and help create and organize that content to be effective. We did it for Thrive, which became one of the hottest sites on AOL and the Web.

START-UP SERVICES
•	Develop or refine your concept
•	Research audience needs; analyze competing sites
•	Devise a content plan and organizational scheme
•	Define elements of home page and high-level pages
•	Create sample articles, display copy, navigation labels
•	Advise on licensing and creating content
•	Set content staff structure, processes
•	Recruit key staff